Views: 2 Author: Site Editor Publish Time: 2020-06-18 Origin: Site
According to data from China Industry Information, in the past 10 years, the compound annual growth rate of my country's ice cream production and sales has been maintained at about 10%. Ice cream consumption has also risen from 5.9 billion liters to 6.8 billion last year. At the same time, my country's per capita ice cream consumption is only about 3 kilograms, far below the per capita consumption of Americans of 25.8 kilograms and Japan's 11 kilograms, ranking outside the world's 20th.
So what is the reason why people eat more and less? We also made the following analysis.
Ice cream foods have a clear off-peak season. my country's winter ice cream consumption is only 1/10 of the summer, higher than the data of 1/30 years ago, but lower than the US 1/3 to 1/2 ratio. In terms of consumption, Northeast China, Beijing-Tianjin, Yangtze River Delta and Pearl River Delta are the most concentrated market areas for ice cream consumption. The Northeast market accounts for 13% of the country. The cold beverage consumption in the Northeast is more distinctive, showing a "double peak season" in summer and winter Pattern.
Revenue in prime locations is always considerable. Even if the rent is relatively high, it is already profitable to invest in vending machines.
The off-peak season and traditional ideas have indeed hindered the sales of ice cream throughout the year. Self-service vending machines provide more choices, and also herald a vast market. Overall, the entrepreneurial prospects are still very good.